Featured Projects - A bit of my heart and soul on display
On 04, Aug 2010 | No Comments | In Branding Personal Project | By Efren
Serious Cupcakes
My wife and I absolutely love cupcakes. So much in fact, that we would open our own cupcake bakery. Someday. But at least we have our brand and identity ready.
After my wife created some amazing cupcakes, we had a conversation about how much fun it would be to open up a cupcake shop. As the conversation progressed, we both agreed that flavour of course trumped the look of any cupcake. Inspired by this, I quickly threw this design together.
Cupcakes are fun, but the flavour is serious business. The cupcake character in the logo is super cute but only because he’s so serious. The two opposites make this logo a winner.










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