Featured Projects - A bit of my heart and soul on display
On 15, Aug 2007 | No Comments | In Apparel Art Direction Events Photography Print Video | By Efren
In Him
This conference was all about finding and more so living out your passion. Taking every part of who you are; the good, the bad, the awesome, the not so awesome, and using it to for a higher purpose. All found “IN HIM”, which was the overall theme of the event.
Design Rationale
In the brainstorming for this entire event, our team came up with a few key phrases that would drive this entire event home. They were: Real People. Real Lives. Real World. Real God. Obviously it was all about keeping it REAL. It was a pretty much a no-brainer to use actual members of the organization (CFC Singles For Christ Canada) as part of the design. So I commissioned and directed a photo and video shoot to capture the faces and their stories behind our organization. With only a budget of $100 bucks and the amazing generosity and talents of the Singles For Christ members, I think we did pretty well.
The logo itself sums up the entire message and direction of the conference. Taking all these things in our lives, and solely resting IN HIM (God). As well, having IN HIM and the spelling of HEART put in the same colour indicates that our purpose can only truly be found within God himself.
























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